What are the qualifications to become a coach?
There are currently no legal or licensing requirements for coaching. Anyone can call herself a coach. Some coaches have extensive experience in social work, counseling, or consulting. Other coaches have no experience or relevant training. Before you hire a coach, ask.


Is coaching certification important?
Coaching as a profession is only about 12 years old. Certifying organizations and their professional standards are even newer. As a result, relatively few coaches have been able to meet the requirements for any organizations certification. Many excellent coaches are not certified, and hiring a certified coach is no guarantee that you’ll be happy with the coaching. But, what certification means to you is that the coach has had formal training and has agreed to follow a code of ethics. If the coach is not certified, you just don’t know. Dr. Stafford has met the requirements for certification with the IAC-the International Association of Coaches. He is on track to meet certification standards for Coachville and the International Coach Federation later this year.


Why would a person hire a coach?
All clients hire coaches to help them breakthrough personal obstacles and achieve results the clients could not achieve on their own. Many people appear outwardly successful and yet feel isolated, frustrated, and even overwhelmed. Coaching helps these professionals cut through the clutter to focus on what’s really important in their lives.


Won’t people think I’m weak or broken if I hire a coach?
Actually, when they see your increased enthusiasm, satisfaction, and joie d’vivre they’ll probably be a little envious. People are also realizing that coaching is going mainstream. It’s virtually universal for professional athletes, celebrities, and business leaders to have personal coaches. These people understand that if you want to play a bigger game, it’s okay-even mandatory-to get help.


Isn’t coaching just a new name for therapy?
Not at all. In fact, coaching is significantly different from therapy. Therapy involves the diagnosis and treatment of mental pathologies. Therapy looks at your past to understand your current situation. Coaching is forward looking. It is appropriate for mentally healthy, well-adjusted people who want a better future. These coaching prospects just need some help and support getting there.


What could a coach do for me that I couldn’t do for myself?
Good coaches inspire you to be greater than you are. They also work with you so that you can overcome self-imposed limitations. Here’s an example: why does every professional golfer has his own private coach? Don’t they already know how to hit golf balls? And, since they play 5-7 times each week, why don’t they all win tournaments, or at least break par every round? Their coaches help them overcome obstacles to playing perfect golf. So, if you haven’t achieved the perfect life, why not? Is it possible that you can’t do it alone?


Isn’t coaching just a lot of touchy-feely new age mumbo jumbo?
We can’t speak for other coaches, but Dr. Stafford uses tried and true coaching techniques to help his clients get results. He feels that coaching should be about more than just feelings. Coaching should have significant and measurable results in your life.


Tell me how you would coach a single man or woman.
We first coach you to decide what you really want for yourself. Some people just aren’t ready for a committed relationship. Maybe they’re in mourning over a breakup, divorce, or death of a partner. Some people just want to experience life to the fullest as a single and not feel pressured to get serious. Others long to find that special person to share a committed relationship with. All these choices are correct. Good coaching results in your getting what you wants, not what society or your friends or your family want. If a committed relationship is the goal, the coach will help you find eligible prospects, screen them for compatibility, and be selective when it comes to choosing your partner for life.


Tell me how you would coach a couple already in a relationship.
Just for the discussion, let’s divide couples into two groups. The first group consists of couples who are struggling. These couples feel like they’ve lost the closeness and love they once shared. There may have been some infidelity, but there’s always a sense of distance. Separation or divorce may have been considered or acted upon. The Relationship Coach first helps you evaluate your current relationship, weighing the good against the bad. The Coach then works with you to emphasize the good while resolving the bad. If that’s not possible, the Coach can attempt to help you to go your own way with a minimum of anger and hostility. In the beginning, the Coach can work with the partners individually, later coaching with both partners together.

The second group is partners who are currently in satisfying relationships. These couples already share mutual respect, support, and love. They want more. These partners want to create blissful marriages and relationships and make them as good as they can be. Just as a professional athlete hires a coach to try to become #1 in his sport, these couples hire coaches to help them create relationships that are peak experiences day after day.


What areas of coaching do you emphasize?
For singles, we coach around dating skills. We work with you to maximize the choices available to you, and develop the skills you need to make better choices. If you’re looking for a relationship, that means all your previous relationships have ended in failure. You can find that perfect partner; you just need to develop skills and attitudes that will attract the man or woman of your dreams.

For couples, we help you decide whether the relationship is worth saving. Then, we work on communication skills to create a better sense of intimacy and connectedness. Or, we can coach you to create a better life by asking whether you would be better off as separate people. For committed couples, we coach a model of committed bliss where both partners thrive in a relationship of love, respect, and growth.


What does coaching cost?
Coaching fees vary with the time and intensively of the engagement. In-person coaching can get the fastest results but is the most time and cost intensive. For some, group coaching is a good cost-effective method that also helps the client to develop a support team for the future. Most clients, however, choose tele-coaching which is accomplished through periodic phone sessions. Consider that the average wedding now costs $26,000, and a divorce can cost hundreds of thousands of dollars. Whatever you would invest in coaching would be far, far less than marrying a poor match and then suffering the pain and cost of a failed marriage and divorce. See our section on Coaching Services for details.


How long does coaching take?
Some clients get what they want in just a few sessions. Most clients can expect significant change and improvement in 4-6 months. Some clients stay with a coach indefinitely. The important thing here is that good coaching is always client-focused. The coaching relationship should continue only as long as the client perceives value from the coaching.


What can I expect to get out of coaching?
You should expect to see results that are meaningful to you. That sounds like a lot of double-talk, but it’s not. If a coach were to set the agenda, then it would be all about his performance as a coach, and not your growth as a person.


What are Dr. Stafford’s qualifications?
Dr. Stafford was a healthcare practitioner in private practice for 16 years. He has also earned AN MBA degree and a Master’s degree in Healthcare Administration. In addition, Dr. Stafford is a Certified Healthcare Executive (and Diplomat) in the American College of Healthcare Executives. He has served as an athletic coach for more than 20 years for both teams and individuals. He has been a business consultant/coach for the last 12 years. Currently, Dr. Stafford is a faculty member for Coachville and is certified as a Life Coach by the IAC. Several years ago he and his wife Kathy began a coaching practice devoted to Relationship Coaching.


Is this coaching stuff just a fad?
If coaching seems like a fad, it may be because of the recent recognition of coaching by the media. Personal coaching is gaining momentum as the pace of change quickens and we realize that life is getting too complicated to wing it anymore. There is also a long-term trend toward self-improvement. Adult education is part of that trend. And so is coaching. Despite all our toys, most of us are starting to realize that we are not our possessions, and that our lives could be happier and more fulfilled.


What is coaching?
Personally, we like Coachville’s definition: “Coaching is inspiring an individual or team to produce a desired result through personalized teaching, expanding awareness, and designing (supporting) environments”. The best coaching is client-centered and results oriented.


How can a coach help me get what I want when I don’t know what I want?
Great question! Many times a client will deny her wants and feelings because of family expectations or a lack of self-confidence. A good coach can help a client sort through the clutter and see what is there. Then, building on the client’s strengths and successes, the coach can usually facilitate the client’s moving forward.


Wont a coach try to make me change into someone I am not?
None of the coaches we know tries to do this. Good coaches merely uncover what is already there. If it’s real, it will feel comfortable to you.


What guarantee do I have that coaching will help me?
None. The client has to do the heavy lifting: the introspection, the self-discovery, and most of all, the growing. No honest coach can guarantee results, just as no basketball coach can guarantee that his players will make 100% of their free throws. In cases where there is a mis-match of personalities, Dr. Stafford will recommend after the first session that the client engage a new coach and will refund the entire fee for that first session so that there is no risk to the client.


Where are the coaching sessions held?
If they are on-site, the sessions are usually held at the client’s home or office. All tele-coaching is held over the phone with supplemental emails or faxes.


I want to do this, how do I get started?
Wanting a difference in your life means you’ve already taken the first step. The next step is to go to our appointments page and schedule your first month’s appointments. We recommend booking all 3 phone appointments at the same time to better get your preferred times. Clients also follow through more easily when their coaching sessions are scheduled at the same time each week, or nearly so. And remember, there are no long term commitments. Start any month; stop any month. Continue the coaching only as long as you are getting the results you want out of it.


I’m still reluctant to have my family or friends know that I’ve hired a coach
Can we keep this between the coach and me?
Absolutely. In fact, all coaching-in person, group, or tele-coaching-is always confidential between coach and client. Moreover, the fact that you’ve even hired a coach is not disclosed to family, friends, or associates unless you tell them. In short order, most people are so pleased with their results that they are proud to tell everyone about their coaching. But, whether or not to tell is always up to the client.


Benefits of coaching

  • Increased clarity into the meaning of YOUR life.
  • Improved communications skills
  • Improved relationships at work and at home.
  • Better use of your time-time management
  • Create more work/life balance
  • Greater personal growth
  • Greater professional fulfillment
  • Reawaken your dreams
  • Get more-more of whatever it is you want
  • Increased self responsibility and self respect
  • Reduced stress, greater sense of peace
  • More wealth if that’s your goal
  • Remove blockages to achievement and success
  • Recreate the joy in life

The sooner you work with your coach, the sooner you’ll receive the benefits.

Contact us today.

[email protected]